CLIENT
Émancipées
TASK
UI/UX design
Branding
Illustration
Émancipées is a naturopathic project specialized in women cycles, fertility and natural contraception. The main objective is to raise women awareness, independance & empowerment in the learning of their own bodies and cycles.
To illustrate those notions, the logo reverts a “revolutionary” and feminist style, with a bouquet symbolising the naturopathy. The general assets is a mix of very simplified scientific illustrations as well as poetic and feminine visuals. Pastel pink and green tones are used all over the brand, rythmed with the “Montserrat” bold font. A wordpress and a Instagram page are build and regularly updated with new illustrations and informations.